Basic Marketing Research Customer Insights and Managerial Action 10th Edition

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SKU: 978-0357901847 Category:

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In Brown/Suter/Churchill’s BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result.

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